Kamal K, Alaydrus A, Jakaputera Djamalang Z, Esianta E, Hijrah N. PENGARUH VIRAL MARKETING, BRAND IMAGE DAN POSITIVE EMOTIONAL EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MEMILIH MIXUE CABANG INPRES KOTA PALU. trend [Internet]. 2025Jun.20 [cited 2026Apr.28];13(1):91-9. Available from: http://jurnaltrend.com/index.php/trend/article/view/557